Postfield Production Co.
After working in film and television production our client, Zac, started a company of his own. First he needed a name, and we were excited to kickoff the branding process with him from the very beginning. Soon the new venture became Postfield Production Co., and we were ready to create an identity.
We developed a logo and elements inspired by the camera lens, and the reflection and refraction of light. Zac wanted a clean, modern look, and keeping the color palette neutral helped to achieve that. It also informed the business card. Black foil printed on duplexed shades of gray paper gives the minimal design a luxe feel.