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Rachel Fitness Brand Update & Web

Rachel Robinson is a fitness instructor based in Miami Beach, Florida. She helps others change their looks (and outlooks) through diet and exercise, and wanted a new look for her brand—one that conveys her simple approach and dynamic personality.

We updated her logo, creating sub marks to complement its bold energy, and designed a clean, minimal site that tells her story. If you’re in Miami Beach go to to book a class with Rachel. (Or maybe you’ll catch her on a re-run of MTV’s Road Rules!)

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Today is a good day.

Saturday Studio is a creative partnership based in Charleston, South Carolina. We collaborate with clients to develop comprehensive graphic identities, and cultivate lasting relationships. The results are compelling brand experiences that transcend trends.


Do what you love and every day will feel like Saturday.


  • Naming
  • Brand Development
  • Web Design
  • Packaging
  • Print Collateral
  • Digital Collateral
  • Illustration
  • Photography & Styling
  • Art Direction
  • Product Consultation
  • Interiors Consultation


Brittany Davis


Brittany traveled the world before settling in Charleston in 2013 with her husband, Luke. Together they own and operate Luke’s Craft Pizza on the Charleston Peninsula, and raise their daughter, Johanna, born in December 2016.

Kathryn Whyte


Kathryn worked in Philadelphia before re-locating to Charleston in 2012. She lives with her boyfriend and a sassy cat in a 1960s ranch that’s hankering for a kitchen reno. She enjoys being baby Johanna’s favorite “aunt.”

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