Papi Queso Branding & Collateral
Papi Queso is a food truck serving up delicious grilled cheese in Charlotte, North Carolina. Over the past year we’ve worked to update their branding and print materials, and create a new home for them on the web.
Owners, Brian and Shelley, wanted to keep the “cheesy” Papi Queso mustache, so we re-illustrated the icon adding some melty charm to reflect the gooey-goodness of their sandwiches. We paired the updated ‘stache with custom typography and a system of additional sub marks. The new identity is bold, quirky, and fun—complementing their inventive twists on grilled cheese.
Next we’ll tackle apparel, packaging, and re-wrapping the truck. We can’t wait to see how the brand translates to the PQ mobile kitchen!