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Papi Queso Branding & Collateral

Papi Queso is a food truck serving up delicious grilled cheese in Charlotte, North Carolina. Over the past year we’ve worked to update their branding and print materials, and create a new home for them on the web.

Owners, Brian and Shelley, wanted to keep the “cheesy” Papi Queso mustache, so we re-illustrated the icon adding some melty charm to reflect the gooey-goodness of their sandwiches. We paired the updated ‘stache with custom typography and a system of additional sub marks. The new identity is bold, quirky, and fun—complementing their inventive twists on grilled cheese.

Next we’ll tackle apparel, packaging, and re-wrapping the truck. We can’t wait to see how the brand translates to the PQ mobile kitchen!

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Today is a good day.

Saturday Studio is a creative partnership based in Charleston, South Carolina. We collaborate with clients to develop comprehensive graphic identities, and cultivate lasting relationships. The results are compelling brand experiences that transcend trends.

Philosophy:

Do what you love and every day will feel like Saturday.

hello@saturdaystudio.com

Services:

  • Naming
  • Brand Development
  • Web Design
  • Packaging
  • Print Collateral
  • Digital Collateral
  • Illustration
  • Photography & Styling
  • Art Direction
  • Product Consultation
  • Interiors Consultation

Team:

Brittany Davis

Partner/Designer

Brittany traveled the world before settling in Charleston in 2013 with her husband, Luke. Together they own and operate Luke’s Craft Pizza on the Charleston Peninsula, and raise their daughter, Johanna, born in December 2016.

Kathryn Whyte

Partner/Designer

Kathryn worked in Philadelphia before re-locating to Charleston in 2012. She lives with her boyfriend and a sassy cat in a 1960s ranch that’s hankering for a kitchen reno. She enjoys being baby Johanna’s favorite “aunt.”

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