Busy’s serves shave ice, coffee, smoothies, and more out of their vintage Airstream trailer in Atlanta’s Piedmont Park. We collaborated to bring their unique, throwback concept to life. Beginning with Brand Development we created custom typography for both the main wordmark and secondary script that aligns with the era of the Airstream. Illustrations that exude the charm of the brand round out the logo system, along with a retro-inspired color palette.
From there we designed, sourced, and coordinated the production of everything from shave ice cups and embroidered aprons to trailer-sized signage and a menu board that stands at about 6 feet tall. At Busy’s no detail is overlooked, and wanderers are always welcome!
PHOTOGRAPHY BY: Saturday Studio
DELIVERABLES: BRAND DEVELOPMENT DIGITAL COLLATERAL PRINT COLLATERAL PACKAGING DESIGN ILLUSTRATION SIGNAGE PRODUCTION COORDINATION SOURCING
