Arrae is an online specialty store offering high-end gifts, home décor, wellness & beauty items, and more. Arrae’s founder believes in giving with intention and creating meaningful moments. With that philosophy in mind we named the new brand with a “reinterpreted” spelling of the word ‘array’ (meaning ‘an impressive display or range’), and developed a logo system that carefully balances sophistication and whimsy. The collateral suite of tags, cards, boxes, and tissue brings the subtle-but-playful color palette to life, and adds impact to the gifting experience (even if the gift is for yourself).