Brittany Chinaglia of The Vintage Rug Shop was in need of print and digital collateral that would complement, but not compete with her beautiful collection of vintage rugs and handmade pillows.
Using her established logo we created a collateral system that includes layered hang tags, note paper, embossed envelopes, branded tape, and fabric swatch folders with custom printed mailers. Each thoughtful element became part of the shipping and unboxing experience for her customers. From there the online shop and digital newsletter were redesigned to correspond with their analog counterparts.
DELIVERABLES: DIGITAL COLLATERAL PACKAGING DESIGN PRINT COLLATERAL PRODUCTION COORDINATION SIGNAGE SOURCING WEBSITE DESIGN
Plans for a storefront quickly became a reality, and The Vintage Rug Shop opened its brick and mortar store in Oakland, CA in August 2019. Interior and exterior signage, shopping bags, tote bags, and custom tissue were designed and produced to round out the shopping experience for both online and retail customers. All of these elements work together in support of Brittany’s clean, welcoming, California-cool aesthetic.
